Services

We offer the following types of services:

• Researches and analytics
  
• Training and seminars
  
• Business consultations
  
• Public Relations
  
• Branding
  
• Production of advertising and PR products
  
• Political consultations
  
• Juridical services
  
• Project budget estimation and formation

RESEARCHES AND ANALYTICS

Prior to realization of any large or serious project it is necessary to carry out different researches. Type of research and selection of its methodology to a great extent depends on the character of the project and set goals and aims. Researches are carried out as on the initial stage, directly before realization of the project, for situation estimation and competent planning of actions, and on the final stage for efficiency estimation of the undertaken actions. Research results can confirm or disprove the initial suppositions, made on the intuitive level, can make corrections to the plans and program of actions. Researches help to get an objective and true information about the market, competitive environment, target audience and its preferences, etc.

Alexander Consulting Group carries out the following types of researches on a highly professional level:

• Sociological researches
  
• Marketing researches (including researches of specialized markets)
  
• Demoscopical researches
  
• Group focus
  
• Sociometry
  
• Research of target audience’s opinions (expert interviewing, questionnaire design etc.)
  
• Advertising and PR companies’ effectiveness estimation
  
• Expert interviewing
  
• Examination of data access channels
  
• Analytical researches
  
• Audit of the client’s informational activity

Main research stages:

• Definition of aims and aspects of research
  
• Goals setting
  
• Research methodology development
  
• Preparation works
  
• Carrying out of researches
  
• Received data collection and processing
  
• Conclusions and analysis of results
  
• Preparation of analytical reports according to the researches results
  
• Preparation of recommendation according to the researches results
  
• Creation of regions and territories passports on the basis of researches (if necessary)

TRAINING AND SEMINARS

Organization and holding of trainings for companies and enterprises more and more incorporate into practice of the contemporary business. Today trainings and training seminars function as the "extension courses" for company management, top-managers and for middle personal. With the help of training it is possible to solve actual problems for company, to master new techniques and technologies, to develop necessary skills, to test situations, to analyze the adequacy of information activities, to correct the made mistakes, to develop the tactics and strategy of business, to heighten the corporate spirit, motivation of the personnel, to bring up the corporate culture, to develop these or those qualities of the personnel and much more.

We offer the following types of training and seminars:

• Corporative and intercorporative training
  
• Individual training
  
• "Brain storms"
  
• Goods and services selling training
  
• Psychological training
  
• Preparation of the key personnel of a company to communication with the press
  
• Media training
  
• Preparation of the Client to effective information actions for solution of the crisis situations
  
• Training of speaking in public
  
• Prompt instructional advice and so on

BUSINESS CONSULTATIONS

Our company renders services of business consultations of large manufacturing enterprises and complexes for strategy development for solution of specific tasks and its realization. During our researches we study social aspects of corporate culture, psychological climate, reveal conflict potential. All the gathered information allows us to adjust relations in the group, to solve actual problems of an enterprise.

Main consulting stages and types of researches:

• Setting of specific goals and aims
  
• Specification of aims and values of a company, as system-forming factors of the corporate culture
  
• Research of the psychological state of the team
  
• Research of the personnel’s motivation
  
• Research of the social feeling
  
• Making of hierarchy of enterprise’s problems
  
• Attitude of a team to the management and the management model
  
• Estimation of the conflict potential
  
• Company’s policy: industrial, social, human resources, informational
  
• Corporate culture and corporate spirit
  
• Company and location region
  
• Data processing and its analysis
  
• Conclusions and recommendations on use of results in the internal and foreign policy of a company
  
• Strategy development for solution of specific tasks and aims

PUBLIC RELATIONS
Public Relations – is one of the most important components of successful business of a company or enterprise. The loyalty, trust and respect to a company from target audience are formed with the help of PR. The target audiences in the given case are called those, on whom the vital activity of an enterprise depends. Creation of positive image of the company begins from making of good relations with local society. Stability and prosperity of the company, its future and perspective, opportunity of participation in the long-term projects in this or that region directly depend on relations with local administration and population of the town, region, land, area, on their benevolent attitude towards the company. For this purpose we develop special social programs for our clients, aimed at solution of actual problems of the region and its habitants: charitable actions, ecological programs, sponsoring support and much more.

PR means are the most effective tools for creation of the positive image of the firm, strengthening its reputation, and for victory of the company in hard competitive struggle. In crisis situations the Public Relations means are indispensable for prompt solution of different problems. The PR campaign development is a difficult and multidimensional process, requiring specific strategy and competent system actions. Any actions in the limits of advertising or PR campaign of a company must be directly connected with its activity in all the rest directions, and other participants of the market, as any problems of an enterprise immediately tell on its reputation. That is why the strategy of PR campaigns does not stand a non-professional approach. ACG specializes in complex rendering of services in the field of PR. Consulting is an integral part of this activity. We have great work experience in different business areas and constantly learn new techniques and tendencies. Systemic recommendations of our specialists, optimization and adjustment of advertising and PR campaigns, allow significantly increasing their effectiveness and achieving positive results. In the limits of this kind of activity we offer the following types of services.

Corporate PR

• Creation of the company’s image (internal and external image)
  
• Adjustment of the company’s image (if necessary)
  
• Dataware of the sponsoring projects, recommendations on sponsoring
  
• Informational support of visits, business trips, conferences, and many other actions with participation of the company and its representatives
  
• Setting relations with administrative and commercial organizations, social organizations
  
• Positioning of enterprises on the national and international markets
  
• Development of the communication strategy
  
• Development of the corporate communications program
  
• Communication audit
  
• Development of complex PR-campaigns
  
• Researches and analytics
  
• Strategy development of PR campaigns
  
• Anti-crisis reaction programs
  
• Crisis communications
  
• Development of communication strategy of interaction with partners

Intercorporate PR

• Intercorporate training
  
• Media training
  
• Communication audit

BRANDING
Investment of money into creation, promotion and "strengthening" on the brand will work only then, if every step of the company on the way of formation of this brand is perfect from the point of view of professionalism. Only competent and system approach to brand promotion warrants good results. Half measures are bitterest enemies in this case, as they can ruin the brand or trade mark reputation forever. A strong brand gives an opportunity to its owner to sell more goods or services at a higher price to more consumers. This is a basic advantage of the "promoted" brand. A strong brand is self-sufficient; it practically lives itself, as its philosophy and ideology to a great extent define the general line of the marketing communications program, on the basis of which the PR campaign is being formed.

The ACG specialists offer the following types of services on creation and promotion of brands:

• Actions on startup and support of the brands
  
• Organization and holding of Promotion actions
  
• Organization of communication campaigns

ACTIONS ON STARTUP AND SUPPORT OF THE BRANDS

• Competitive environment researches
  
• Target audiences researches
  
• Consultations on promotion of goods
  
• Brand positioning
  
• Investments formation strategy development
  
• Creation of brand, name, slogan, corporate identity mission
  
• Development of the corporate identity (logotypes, names, slogans)
  
• Creation of the ideology of an advertising company for brand positioning, standing out against the competitors: images, words, metaphors, visual images
  
• Advertising products design
  
• Creation of informational interest
  
• Creation of informational space and informational causes
  
• Development of the PR-campaign concept
  
• Creation of reputation
  
• Advertising support of the companies
  
• Holding of actions
  
• Results analysis and issuing of recommendations for the further work

ACTIONS AND PROMOTION ACTIONS
Promotion actions at the present moment are one of the most effective and inexpensive ways of advertising, optimal concerning the ration price-quality. Promotion actions are aimed as on active promotion of new brands, and on reminding on the already existing brands, they provide familiarity of a great number of potential consumers with the goods.

ACG offers the following types of services on the organization of Promotion actions:

• Creation of the networks of supervisors and promoters
  
• Organization of cultural public actions and concerts
  
• Receiving of endorsements from local authorities
  
• Development scenarios and action programs
  
• Choosing and invitation of artists and stars
  
• Lease of scene and music equipment
  
• Design, dressing of premises and registration of a stage
  
• Promotion actions
  
• Supervision and administration of the work of the customer’s personnel, provision of skilled and qualified personnel for work on the sites of actions in case of necessity
  
• Preparation of photo- and video- reports
  
• Provision of transport services
  
• Solution of organizational questions
  
• Provision of actions with operating supply
  
• Lease of advertising equipment
  
• Organization of sponsorship
  
• Holding of demonstrative actions on marketing stimulation
  
• Organization of exhibitions, demonstrations, fairs, tasting etc
  
• Holding of actions on image strengthening: contests, quizzes and so on
  
• BTL- advertisement

COMMUNICATION CAMPAIGNS
Communication campaigns, combining the elements of advertising and PR-campaigns, make it possible to promote the brand of necessary goods or services as effective as possible, taking into account all psychological peculiarities of necessary and important target audiences: clients, Mass Media, governmental structures, competitors, etc., for creation of the most successful strategy of development.

SPECIAL ACTIONS
Special actions give an opportunity of informal communication and entering into personal contacts, this is one of the most effective ways of attraction of public attention to a specific problem.

We offer professional organization and holding of the following types of actions for our clients:

• Press-actions: press-conferences, press-briefings, press-tours, etc.
  
• Corporate actions: seminars, training, conferences, etc.
  
• Exhibitions, presentations, parties, holidays
  
• Sponsoring projects
  
• Public actions: meetings, picquets, rallies, demonstrations

It is necessary to make great preparatory work: to think of the topic, name, slogan, to choose good place and time, to attract the attention of the Mass Media, to provide the necessary informational support for special actions got broad resonance.

PRODUCTION OF ADVERTISING AND PR PRODUCTS

Neither activity on promotion, advertisement and positioning of the brands, goods, services, creation of the company’s image, of an organization or an individual can manage without advertising and PR products. Success of advertising, a PR or election campaign to a great extent depends on the quality of the production, in which everything is very important: texts, design, information-carrying media, and the mass Media, and many other. If you want your campaign to be held on a highly professional level, then it is very necessary to pay special attention to the preparation of advertising products.
ACG offers its clients a full complex of services on production of advertising and PR products of all types with use of all necessary means:

• Creation of web-sites
  
• Preparation of printing products
  
• Preparation of video products (programs, films, news, advertisement)
  
• Preparation of radio products (programs, news, interviews, advertisement)
  
• Advertising and souvenir products (including the original ones)
  
• Outside advertisement (boards, signboards, light-boxes)
  
• Organization and promotion of new electronic and printing Mass Media
  
• Models for advertisement in the press
  
• Production of visual agitation

We use all possible advertising and PR means:

• Press (including regional)
  
• Television (including regional)
  
• Radio (including regional)
  
• Printing products
  
• Internet
  
• Advertisement in the transport and on the transport
  
• Souvenir production, clothes
  
• Non-standard media: balloons, inflatable figures etc.
  
• Exhibitions, fairs, presentations, conferences, Promotion actions
  
• Means of outside advertisement
  
• Direct marketing (post and e-mail)
  
• Mobile advertisement and mobile agitation and advertisement means

WORK WITH MASS MEDIA: PRESS, TELEVISION, RADIO, ELECTRONIC NEWS STRIP
We offer the following types of services at work with Mass Media:

• Identification of Mass Media data access channels
  
• Identification of Mass Media trust rating
  
• Media wave generation
  
• Creation of messages
  
• Media planning and Mediabaing
  
• Copywriting: writing of advertising texts and topics, press-releases, news, articles and other informational materials, development informational documents for Mass Media
  
• Placement of information in the Mass Media
  
• Monitoring of the Mass Media
  
• Organization of press-actions
  
• Recommendations on positioning in the Mass Media
  
• Preparation of analytical reports
  
• Creation and refreshing of the Mass Media data base
  
• Creation of the group of reference journalists
  
• Delivery of press releases in target Mass Media
  
• Creation of informational causes
  
• Organization of interview for target Mass Media
  
• Media-training for the management and personnel of the company
  
• Consulting services

Special offer: subscriber servicing "press-centre of the company"

We offer our clients a special type of subscriber servicing - organization of press-office of the company. In the limits of this type of cooperation we grant you communications with the Mass Media, organize special actions, take the whole volume of works on PR support of company’s activities. You are responsible just for official comments and making strategic decisions.
The subscriber servicing "press-office of the company" includes the following services:

• Creation, updating and supporting of actual base of target Mass Media
  
• Development of informational materials
  
• Distribution of informational materials of the customer in the base of the Mass Media
  
• Provision of feedback between target Mass Media and a client
  
• Planning of informational activity
  
• Monitoring of Mass Media
  
• Preparation of analytical information and analytical reports on the basis of Mass Media monitoring

One of the most important components at organization of advertising, election or PR campaigns and active promotion of new brands, goods and services into the market is prompt reception of actual information on the required questions. This is very necessary to have a common notion on news of the market, actions of the competitors, to choose perspective directions of development. Efficient and true information helps to make effective management decisions. Collection and analysis of such information will take much time, strength and resources. For ease of work of our clients we have developed a special system of gathering, processing, structuring and analysis of the information from different sources.
We offer:

• Monitoring of central and regional periodicals
  
• Provision of subject informational material on the basis of the regional monitoring results (selection by the key words)
  
• Preparation of analytical reports on the basis of publications of regional and federal editions

Press
We give our clients an opportunity to use our discounts on placement of advertising-informational materials in different editions (newspapers, journals) including in the regional press. We offer the most profitable conditions of cooperation and full complex of services: production of original-models for publication according to technical requirements of the editor, writing of advertising and informational articles, placement of order.

Television
Due to the presence of close relationships both with central and local television channels we have an opportunity to offer our clients the most effective advertising campaign, at the same time having considerably reduced the advertising budget. One must not underestimate the role of regional television in advertising campaigns. We are ready to share the knowledge of all nuances of regional broadcasting and technical feasibilities of the channels with you. Point regional placement of advertising and informational materials allows strengthening the influence just in that region, where it is necessary. Optimum scheme of holding of the advertising campaign in the regions is achieved due to use of unique opportunities of regional stations (sponsorship, commercial items, quizzes, drawings). We warrant our clients profitable placement of advertising materials, competent organization of the advertising campaign process and its constant supervision.

Radio
We offer our clients placement of informational materials and advertisement on the central and regional (local) radio stations. The main types of placement of information on the radio: direct advertisement and sponsorship. Unlike direct advertisement, sponsorship is considered to be a non-standard form of information supply, which is positioned in the target group in the course of this or that program. We do not just place the information on the radio with considerable discounts, but render services on production of different types of radio commercials: informational, game, music and image. Our company specializes in holding of special actions (contests, games, sponsorship, etc).

Printing art and souvenir products
For holding of advertising, PR and election campaigns it is necessary to prepare the distributing material in sufficient number: leaflets, booklets, pamphlets, souvenirs, presents and many other. All these products must be qualitative, stylish concerning the design and execution and, it is desirable, inexpensive in the production. Manufacturing of printing and souvenir products is one of the most important components of the process of advertising, PR and election campaigns organization, as well as other actions: exhibitions, fairs, presentations, conferences, seminars, etc.
We offer our clients the following types of services in the printing art and souvenir products:

• Design and layout
  
• Corporate identity: development of the logotypes and trade marks
  
• Manufacturing of corporate characters
  
• Photographic work
  
• Creative
  
• Colour compensation
  
• Writing of advertising texts, creation of slogans and names
  
• Manufacturing of stickers and labels
  
• Manufacturing of different packing of any materials
  
• Production of all types of printing products: booklets, business cards, envelopes, forms, brochures, calendars, leaflets and many other
  
• Manufacturing of souvenir products of all types, including original souvenir products and presents
  
• Copying
  
• Prompt printing
  
• Serigraphy
  
• Scanning
  
• Glazing, including selection
  
• Creasing
  
• Numeration
  
• Perforation
  
• Cutting down
  
• Fastening
  
• Personalization of advertising materials
  
• Postcards production
  
• Production of plastic cards and many other

Internet
Internet at present gains popularity very fast, it successfully wins the audience from free advertising newspapers, which were very popular a couple of years ago. Internet is the most optimum advertising and informational media concerning the ratio price-quality, which is available to a great number of people who live in cities now. That is why it is worth paying special attention to the advertisement in the Internet and to the promotion of company’s sites in the most popular searching systems.
ACG renders a full complex of services in this sphere as well:

• Web design
  
• Sites programming
  
• Copywriting: writing of content for sites, advertising of articles, reviews, etc.
  
• Promotion of site by key words in searching systems (optimization)

Outside advertisement
Outside advertisement is one of the most efficient and effective advertising means on the assumption of its competent use. Depending on aims and goals we offer our clients the following types of advertising campaigns and services:

• Short-term and long-term programs (from 1 month to 1 year)
  
• Low-budget and high-budget campaigns
  
• Design and production of banners and posters
  
• Designing of windows, signboards, light boxes
  
• Boards, banners, short-board, non-standard constructions
  
• Flags and banners
  
• Balloons and inflatable figures
  
• Advertisement on transport
  
• Lighting panels and many other

POLITICAL CONSULTATIONS
ACG renders all types of services on political consulting: organization and audit of election campaigns, creation, realization and adjustment of informational policies of parties, movements and separate political figures, work on image, accompanying services.

ORGANIZATION OF ELECTION CAMPAIGNS
We hold political and election campaigns of different levels: from elections of municipal deputies, city mayors and heads of administration to the development and holding of campaigns of political parties. Organization of election campaigns includes the following services.

Intellectual provision of election campaigns
The two main components of any election campaign are analytical part and public relations. Constant analysis and estimation of a situation and actions of opponents in the course of holding of a campaign allow improving actions, changing the tactics, developing additional products or holding of special actions in the right time. The united team of professionals and qualified specialists can resolve all tasks in the course of election campaign in the operative and competent manner:

• Strategy development with use of researches results (electoral peculiarities of a district, competitive environment, positioning of a candidate, theses of election programs, principles of work and technologies of their realization)
  
• Selection and adjustment of election technologies taking into account activities of the opponents
  
• Analysis of the strategy and tactics of the opponents
  
• Organization of contacts with the Mass Media (researches of preferences and motivation of the Mass Media and journalists, creation of the own Mass Media and informational causes, use of "alien" channels for own benefits and goals)
  
• Development of style of an advertising and PR campaign taking into consideration local peculiarities
  
• Expert evaluation of advertising and PR products from the point of view of accessibility of the information, finding of underlying sense in texts
  
• Creation of organization structure of election campaign (managerial scheme, staff structure, functional duties, nature of communications between subdivisions)
  
• Budgeting
  
• Media planning

Campaign management
Election staff is a very complex mechanism, consisting of many subdivisions and several hundreds of people. Each subdivision carries out its special duties. Competent and professional management is required to make this mechanism work well-organized and in proper way. ACG renders a full complex of services staff formation and management of the whole election campaign of a candidate:

• Creation of agitation corps: creation of network of staffs and agitators
  
• Selection of volunteers in the election staff
  
• Supervision of the structures of election staff: public reception rooms, analytical department, research group, Mass Media monitoring service, press-service, edition of election publications, groups of agitators, distribution agents)
  
• Organization public speech of a candidate
  
• Organization of PR actions
  
• Placement of advertising and PR products in central and regional Mass Media

Production of advertising and PR products

• Production of video- and radio products
  
• Production of materials for visual agitation
  
• Copywriting and services of journalists (writing of texts)
  
• Edition of election serial publications
  
• Organization and promotion of new electronic and printing Mass Media

Training
As a rule, many candidates and members of his team have never had work experience in elective campaigns, and this type of activity is absolutely new for them. It is necessary to train both the candidate and all members of his team to make an election campaign successful before its start and in the course of its holding. Such training must be carried out by experienced specialists only, who know the specificity of election campaigns.
ACG organizes the following types of training:

• Training of speaking in public and preparation of candidates and authorized representatives for it (debates, press-conferences, appeals, meetings with bodies of electors)
  
• Training and prompt orientation of staff workers, agitators, observers

MONITORING AND AUDIT OF POLITICAL CAMPAIGNS
You can order separate types of services at holding of election campaigns:

• Monitoring of PR campaign activities
  
• Different types of researches in the process of holding of a campaign
  
• Monitoring of press
  
• Analysis of concept, strategy and tactics of a campaign
  
• Collection and analysis of the information on an organization and its representatives, leading a campaign
  
• Provision of regular analytical references on work results

CREATION OF IMAGE
Work on the image of an individual or government body is an integral part of any election campaign and political consultation. Image to a great extent defines the success and the politician and his election campaign. Creation, changing or adjustment of image is a very slim process, which must take into account учиpersonal qualities of a candidate and representatives of government bodies. There must be no dramatic changes, otherwise it would negatively tell on the opinion of the body of electors. The ACG image-maker specialists offer their services to private individuals and government bodies.

• Personal accompaniment of an individual
  
• Image consultations
  
• Image of head
  
• Adjustment of image
  
• Training
  
• Speech writing
  
• Photo sessions and taking pictures
  
• Reputation

Work with executive boards of power of regions and municipal formations

• Executive boards of power image correction
  
• Development of concept, mission, aim and tasks of region administration
  
• Development and support of programs of city and region administration
  
• Support of governmental programs
  
• Creation of press-services of administration
  
• Creation of image of a region or city and its promotion on the territory of a country or abroad
  
• Holding of fairs and exhibitions of a region or city on the territory of a country or abroad
  
• Development, preparation and holding of "City day" "turnkey"
  
• Preparation and holding of public actions, holidays, street festivities

CONSULTATIONS OF POLITICIANS
The periods of comparative "slackening" after calming down of election passions are very important for politicians and government bodies besides the period of election campaign. Many politicians make rude mistakes, forgetting about their body of electors after victory in the elections and remembering about them only before the next election campaign. However the periods between elections are very important for statesmen, just during this time it is possible to attract attention and gain authority, without wasting much time, strength and money, as it happens during election campaign. Our specialists recommend politicians to pay attention to their rating in some time after ending of the election campaign and work on their reputation during the whole period of having the power. We have developed a full complex of actions and services on maintaining the positive image of politicians during the periods between election campaigns.

• Researching of changing of attitude towards the politician in the society
  
• Consultations politicians on different questions
  
• Organization of press-service
  
• Coverage of politician’s actions in the Mass Media
  
• Monitoring of the Mass Media
  
• Organization and holding of press-activities
  
• Organization of public actions
  
• PR support of politician’s or public agents’ activities

CREATION OF SOCIALLY ORIENTED ORGANIZATIONS
Socially-oriented organizations include charitable foundations, societies, parties, which aim consists in solution of the most vital and actual problems of citizens on a non-commercial basis. Charitable activity allows politicians, businessmen, officials, deputies, public agents to heighten their rating, gain the trust of people. However it is possible in such case only, when all the actions are knowledgeable. Non-professionalism can not only ruin the whole business, but vice versa, play a mean joke: ruin the authority, spoil the candidate’s reputation. Trust to charitable foundations at present is considerably undermined, because many foundations were formed for mercenary ends of their founders. In order not to make your foundation or society an organization –for –one –day, it is necessary to pay special attention to this question. Great preparatory work must be carried out prior to creation of any such an organization: examination of society’s problems in the region, researching and interviewing, examination of other organizations’ activities, analytical work. We offer our clients a complex approach at creation of any socially-oriented organizations and execute our work on a highly-professional level.
Our services include:

• Examination of range of problems
  
• Development of organization’s scheme
  
• Preparation of articles of association
  
• Development of corporate identity (name, style, emblem, slogan, mission)
  
• PR support of organization’s work

LEGAL SUPPORT
Juridical provision of election campaigns is a separate kind of activity of our consulting group. Juridical questions are very important in the course of holding of election campaigns, it is necessary to pay special attention to them. All actions of the candidates must be legally admissible, otherwise it can negatively tell on the election results. Any illegal actions are finished by claims to elective committee and court. Moreover, the opponents can organize "juridical attacks" even at insignificant deviations from requirements of legislation. Fear of refuse in registration makes the candidates or parties spend the money, forces, organizational and intellectual recourses. For holding of election campaigns it is necessary to monitor the illegal actions of political opponents, to reveal possible violations in proper time.
ACG offers our clients a full complex of services on juridical support of election campaign.

• Official representation of a candidate in the election commission
  
• Juridical support of election campaigns
  
• Conducting of the official electoral account
  
• Monitoring of illegal actions of the opponents
  
• Juridical expertise of the official electoral accounts of the opponents
  
• Creation and filing appeals on illegal actions of the opponents

Estimation and creation of the project’s budget
In the limits of consultation we offer services on development and organization of specific projects of their estimation and creation of the project’s budget:

• Visiting the territory of order execution
  
• Identification of the range of problems
  
• Collection of initial data, required information, holding of initial researches
  
• Identification of main factors of project conducting (external and internal)
  
• Analysis of the received information
  
• Writing of project
  
• Resources analysis
  
• Project budgeting (several variants)